Bär & Karrer advises Deutsche Invest on investment in Iconia Group

Deutsche Invest acquired the majority of Iconia Group, a Swiss-based company that provides B2B customer engagement services for the global luxury industry. Deutsche Invest acted as lead investor on this investment, joined by funds advised by Swiss Asset Manager Bellevue Group and Milan-based DVR Capital as co-investors and joined by the (re-)investing management team.

Bär & Karrer acted as legal advisor to Deutsche Invest in this transaction. The team was co-led by Christoph Neeracher (pictured top left), Philippe Seiler (pictured top right) and Thomas Rohde (pictured bottom left).

It further included Elisabeth Rinderknecht, Benjamin Grunwald, Luzius Bill and Carlo Hunter (all M&A), Susanne Schreiber, Kerim Tbaishat, Ricardo Marino and Ariane Menzer (all Tax/Structuring), Micha Schilling and Colin Giezendanner (both Financing), Fabian Turtschi (Notarial Services) and Jonas Bornhauser (IP/IT).

AFINUM and the management team have sold Iconia Group to Deutsche Invest. Iconia Group is a global leader in point-of-purchase displays and packaging for the watch and jewellery industry. The transaction was completed on 31 January 2024.VISCHER has advised AFINUM on all legal aspects of the transaction. The VISCHER team was led by Dr. Jürg Luginbühl (pictured bottom right) (Partner, Corporate/M&A) and Christian Gutzwiller (Senior Associate, Corporate/M&A) and included Dr. Rebekka Keller (Managing Associate, Corporate/M&A), Sebastian P. Weber (Senior Associate, Corporate/M&A) and Gordana Nisevic (Specialist, Corporate/M&A).