Bär & Karrer advises Farner on its partnership with Jim&Jim

The Farner group, the consulting and communications agency and portfolio company of Waterland Private Equity, is expanding its marketing suite for young target groups. The company partnered with Jim&Jim to expand its agency alliance “Team Farner”. Jim&Jim specializes in NextGen marketing, the development of strategic marketing concepts and campaigns, and the positioning of brands and products in the “Hyperconnected Generation”.

One year on from the announcement of Farner’s Swiss and European growth strategy, Jim & Jim has now joined Yoveo and BlueGlass as part of the Farner family. As a leading agency in the field of NextGen marketing, jim & jim covers all aspects of the brand experience, from the development of strategic marketing concepts, content creation and campaigns through to live experiences.

Bär & Karrer acted as legal advisor to the Farner group in this transaction. The team was led by partners Christoph Neeracher (pictured right) and Philippe Seiler (pictured left) and included Benjamin Grunwald, Luana Stämpfli, Yascha Fengler and Leander Knapp (all m&a), Susanne Schreiber, Cyrill Diefenbacher, Aron Liechti (all tax/structuring) as well as Thomas Stoltz and Fabian Turtschi (both notarial services).