Capital Transmission acquires into Ascend Sport Technology. The advisors

Capital Transmission, a Geneva-based investment company fully owned by the Geneva Cantonal Bank, acquired a minority stake in Ascend Sport Technology, and its brands AIM Sport, Abcoya and Adrenali.ne, specialists in the pitch side advertising market for the football industry.

Ascend Sport Technology is at the forefront of sport marketing and digital perimeter advertising, combining decades of marketing and commercial know-how with unparalleled technology solutions. With its Digital Overlay technology, Ascend Sport Technology leads a revolution in sports marketing

MLL advised Capital Transmission in this transaction. The team was led by partner Mona Stephenson (m&a, pictured) and included associate Séverine Micheloud (m&a), associate Marc Baumberger (m&a), associate Loredana Hartmann (m&a), senior associate Hannah Cipriano–Favre (employment) and associate Marco Meier (IP/IT).