PR agency Cr Kommunikation joins the Myty Group. The advisors 

The full service PR and communications agency Cr Kommunikation “CRK”  joins the Myty Group as the second Swiss agency after The House from Zurich. The agency network grows to a total of six agencies in the DACH region within one year of being founded.  

CRK brings its communication skills, public relations, public affairs, lobbying, social PR, employer branding, and its many years of experience in the transformation of companies to the already diverse environment of Myty. 

CRK offers Myty extended access to important regions in Switzerland. Together with the partners of The House, this creates a comprehensive platform for Swiss agency services with new perspectives and synergies for the design of services, processes and employee development. 

The advisors

Vischer advised the shareholders of Cr Kommunikation on all legal aspects of this transaction. The team was led by partner Gian-Andrea Caprez (corporate/m&a, pictured) and included partner Christoph Niederer (tax), associate Flavio Langenegger (corporate/m&a) and senior associate Florian Schaub (employment). 

Walder Wyss advised Myty Group, a portfolio company of Ufenau Capital Partners, on the transaction. The team was led by Stefan Knobloch (partner, corporate/m&a, pictured) and Fabienne Anner (managing associate, corporate/m&a, pictured) and further included Dimitrios Berger (senior associate, corporate/m&a), Michael Kissling (associate, corporate/m&a), Delia Zellweger (trainee lawyer, corporate/m&a) and Simone Wetzstein (managing associate, employment).