NKF with Ecorobotix on Alba’s promotional campaign
Niederer Kraft Frey (NKF) advised Ecorobotix on the structuring and implementation of its promotional giveaway campaign in connection with the launch of Alba, a AI-powered smart sprayer projected to reduce herbicide use in row crops.
The firm supported Ecorobotix on Swiss, UK and Florida regulations, throughout the campaign deployed during the Bigga Turf Management Exhibition organized in Harrogate (UK) and the GCSAA Trade Show held in Orlando (US).
The NKF team
Commercial partner Karim Piguet (pictured) led the mandate, working alongside senior associate Melania Sirbu (commercial).
