In a strategic move to diversify its product portfolio, Swiss company Martec Handels has successfully acquired the renowned Swiss brand, Renuwell. Specializing in the development, distribution, and marketing of non-food consumer goods within the specialty and retail trade sector, Martec Handels aims to expand its market presence and offerings.
For nearly half a century, Renuwell has been a family-owned and operated business, excelling in the development, production, and distribution of wood cleaning and care products. This acquisition signifies Martec’s commitment to preserving the legacy of Renuwell while actively advancing the brand and expanding the product range. Moreover, the acquisition opens doors to new markets for Martec Handels, particularly in Germany, Austria, France, and other European nations.
Pestalozzi advised Martec Handels on all legal aspects of the transaction. The team included Franz Schubiger (Partner – Corporate / M&A, pictured), Lara Dorigo (Partner – IP & TMT), Catherine Braun (Associate – Corporate / M&A), Alexandra Bühlmann (Associate – IP & TMT), Christian Roos (Partner – Employment & Pensions), Jonas Sigrist (Partner – Tax), Julia Ramseyer (Associate – Corporate / M&A), Katja Stehrenberger (Junior Associate – Corporate / M&A).