Wenger Vieli with RoomPriceGenie on investment from Five Elms
Wenger Vieli advised Steinhausen-based RoomPriceGenie on of its USD 75 million investment from Five Elms Capital.
the context
Founded in 2017, RoomPriceGenie provides revenue management systems for independent hotels and groups, with a particular focus on smart automated pricing solutions. The company employs nearly 100 people, and collaborates with 3’000 hotel clients across 65 different countries.
In connection with the deal, RoomPriceGenie is the beneficiary of a USD 75 million investment from American private equity firm Five Elms Capital. All proceeds from the transaction will fund the company’s international expansion and the enhancement of its platform.
The team
Corporate and M&A partner Beat Speck (pictured) led The Wenger Vieli team advising on all Swiss legal and tax aspects of the matter, with further contribution from corporate and M&A associates Dominik Rietiker and Bruno Mahler, IP/IT and Data Protection partner Claudia Keller, employment associates Nathalie Germann and Mark Stocker, notarial services associate Andrea Christen, tax partner Patric Eggler, tax counsel Jonas Bühlmann, tax senior associate Jill Blattmann, as well as junior lawyer Niccolò Della Corte.
