Pitcher receives strategic growth investment from Crest Rock Partners
Niederer Kraft Frey acted as legal counsel to the sales enablement platform for enterprise companies Pitcher on a transaction leading to a strategic growth investment from Crest Rock Partners.
Founded in 2011 by Mert Yentür, Pitcher is built as a flexible, innovative sales enablement solution to revolutionise how sales teams manage their day-to-day customer engagements with data-driven insights. The company’s patented Super App is used by commercial teams within category leaders across 140 countries and allows global organizations to effectively manage and monitor sales activities.
The investment will allow Pitcher to accelerate product innovation and extend its lead on the competition as a differentiated provider of sales and revenue enablement solutions globally. The company intends to enhance its leading-edge platform, artificial intelligence, data-driven analytics, and robust partner network to exponentially grow the ROI customers see with the Pitcher platform and offer unlimited extensibility by third parties.
The NKF team was co-led by m&a/corporate partners Philippe Weber (pictured left) and Patrik Peyer (pictured right), working with associates Alexander Göbel and Michel Herren, junior associates Luisa Egli, Carlotta Ulmer and Noëmi Birchler (all m&a/corporate), partner András Gurovits (IT), counsel Janine Reudt-Demont (Data Protection) and senior associate Livia Keller (Employment).
From the financial side, CCAP Merchant Banking acted as sole financial advisor.
