Over the past years, Capture Media has played a significant role in shaping the landscape of Engagement Advertising in Switzerland, becoming an essential quality factor for many online campaigns. The company has also introduced fusedeck, a privacy-conscious tracking and analytics solution that aligns with the growing data protection requirements in Switzerland and the EEA.
Today, Capture Media boasts a diverse clientele, including both national and international companies. To extend Capture Media’s reach globally and fully unlock the potential of Engagement Advertising and Fusedeck, the founders have chosen to collaborate with partners who share their vision for product development and expansion into new markets. Syz Capital, an independent private markets specialist founded by a group of entrepreneurs, and Saturnus Capital, a partnership-led private equity firm focusing on investments in medium-sized companies in Germany and Switzerland, have joined forces with Capture Media in this strategic endeavour.
The transaction was guided by the expertise of Walder Wyss, who advised both Syz Capital and Saturnus Capital in this transformative venture. The legal team was led by Michelle Bruni (Managing Associate, Corporate/M&A, pictured) and Alexander Gutmans (Partner, Corporate/M&A, pictured) working alongside Lucas Maurer (Associate, Corporate/M&A), Kento Reutimann (Associate, Data Protection), Dario Glauser (Associate, Employment), Michael Lysakowski (Associate IP), Nadja Leuthardt (Senior Associate, Real Estate), Bojan Momic (Associate, Corporate/M&A), Dimitri Sidler (Trainee, Corporate/M&A).